This data protection declaration informs you about the type, scope and purpose of the proces- sing of personal data (hereinafter referred to as «data») within the scope of the provision of our services as well as within our online offer and the websites, functions and content connec- ted with it as well as external online presences, such as our social media profiles (hereinafter collectively referred to as «online offer»). With regard to the terms used, such as «processing» or «controller», we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).
Types of data processed

Categories of data subjects
Visitors and users of the online offer (hereinafter, we also refer to the data subjects collectively as «users»).
Purpose of the processing

Terminology used
«Personal data» means any information relating to an identified or identifiable natural person (hereinafter «data subject»); an identifiable natural person is one who can be identified, di- rectly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. a cookie), or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. «Processing» means any operation or set of operations which is performed upon perso- nal data, whether or not by automatic means. The term is broad and covers virtually any hand- ling of data. «Pseudonymization» means the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additio- nal information, provided that such additional information is kept separately and is subject to technical and organizational measures which ensure that the personal data are not attributed to an identified or identifiable natural person. «Profiling» means any automated processing of personal data which consists in using such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects relating to that natural person’s performance at work, economic situation, health, personal preferences, interests, relia- bility, behavior, location or change of location. «Controller» means the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purpo- ses and means of the processing of personal data. «Processor» means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

Applicable legal basis
In accordance with Art. 13 DSGVO, we inform you about the legal basis of our data processing. For users from the area of application of the Basic Data Protection Regulation (DSGVO), i.e. the EU and the EEC, the following applies, unless the legal basis is stated in the data protection declaration: The legal basis for obtaining consent is Art. 6 para. 1 lit. a and Art. 7 DSGVO;The legal basis for processing for the fulfillment of our services and implementation of contractual measures as well as answering inquiries is Art. 6 para. 1 lit. b DSGVO;The legal basis for pro- cessing for the fulfillment of our legal obligations is Art. 6 para. 1 lit. c DSGVO;In the event that vital interests of the data subject or another natural person make processing of personal data necessary, the legal basis is Art. 6 (1) (d) DSGVO.The legal basis for the processing necessary for the performance of a task carried out in the public interest or in the exercise of official autho- rity vested in the controller is Art. 6 (1) (e) DSGVO. The legal basis for processing to protect our legitimate interests is Art. 6 (1) lit. f DSGVO. The processing of data for purposes other than those for which they were collected is determined by the requirements of Art. 6 (4) DSGVO. The processing of special categories of data (according to Art. 9 (1) DSGVO) is determined according to the requirements of Art. 9 (2) DSGVO.

Security measures
We take appropriate technical and organizational measures to ensure a level of protection appropriate to the risk, in accordance with the legal requirements, taking into account the state of the art, the costs of implementation and the nature, scope, circumstances and purposes of the processing, as well as the varying likelihood and severity of the risk to the rights and free- doms of natural persons.The measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical access to the data, as well as access to, input of, disclosure of, assurance of availability of and separation of the data. Furthermore, we have established procedures to ensure the exercise of data subjects’ rights, deletion of data, and response to data compromise. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and processes, in accor- dance with the principle of data protection through technology design and through data protec- tion-friendly default settings.

Cooperation with processors, joint controllers and third parties
If, in the course of our processing, we disclose data to other persons and companies (proces- sors, joint controllers or third parties), transfer it to them or otherwise grant them access to the data, this will only be done on the basis of legal permission (e.g. if a transfer of the data to third parties, such as payment service providers, is necessary for the performance of the contract), users have consented, a legal obligation provides for this or on the basis of our le- gitimate interests (e.g. when using agents, joint controllers or third parties). If we disclose or transfer data to other companies in our group of companies or otherwise grant them access, this is done in particular for administrative purposes as a legitimate interest and beyond that on a basis that complies with the legal requirements.

Transfers to third countries
If we process data in a third country (i.e. outside the European Union (EU), the European Econo- mic Area (EEA) or the Swiss Confederation) or do so in the context of using third-party services or disclosing, or transferring data to other persons or companies, this will only be done if it is done to fulfill our (pre)contractual obligations, on the basis of your consent, due to a legal obli- gation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or leave the data in a third country only if the legal requirements are met. I.e. the processing is carried out, for example, on the basis of special guarantees, such as the officially recognized determination of a level of data protection corresponding to the EU (e.g. for the USA by the «Privacy Shield») or compliance with officially recognized special contractual obligations.

Rights of data subjects
You have the right to request confirmation as to whether data concerning you is being pro- cessed and to information about this data, as well as further information and a copy of the data in accordance with the legal requirements.You have the right, in accordance with the legal requirements, to request that the data concerning you be completed or that incorrect data concerning you be corrected.You have the right, in accordance with the legal requirements, to request that data concerning you be deleted immediately, or alternatively, in accordance with the legal requirements, to request that data concerning you be deleted immediately, or alterna- tively, in accordance with the legal requirements, to request that incorrect data concerning you be corrected. You have the right to request that the data concerning you that you have provided to us be received in accordance with the law and to request that it be transferred to other data controllers. You also have the right to lodge a complaint with the competent supervisory autho- rity in accordance with the law.

Right of revocation
You have the right to revoke any consent you have given with effect for the future.

Right of objection
You may object to the future processing of data relating to you at any time in accordance with the statutory provisions. The objection can be made in particular against processing for direct advertising purposes.

Cookies and right to object in the case of direct advertising
Cookies» are small files that are stored on users’ computers. Various data can be stored wit- hin the cookies. The primary purpose of a cookie is to store information about a user (or the device on which the cookie is stored) during or after his or her visit to an online offer. Tempo- rary cookies, or «session cookies» or «transient cookies», are cookies that are deleted after a user leaves an online offer and closes his browser. Such a cookie may store, for example, the contents of a shopping cart in an online store or a login status. Cookies that remain stored even after the browser is closed are referred to as «permanent» or «persistent». For example, the login status can be stored if users visit them after several days. Likewise, the interests of users can be stored in such a cookie, which is used for range measurement or marketing pur- poses. Third-party cookies» are cookies that are offered by providers other than the responsible party that operates the online offer (otherwise, if they are only its cookies, they are referred to as «first-party cookies»).
We may use temporary and permanent cookies and explain this in our privacy policy.If users do not want cookies to be stored on their computer, they are asked to disable the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system set- tings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.
A general objection to the use of cookies used for online marketing purposes can be declared for a large number of the services, especially in the case of tracking, via the U.S. site http:// www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by disabling them in the browser settings. Please note that in this case not all functions of this online offer can be used.
Deletion of data
The data processed by us will be deleted or restricted in its processing in accordance with legal requirements. Unless expressly stated within the scope of this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for their intended pur- pose and the deletion does not conflict with any statutory retention obligations.
If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. I.e. the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for reasons of commercial or tax law.
Changes and updates to the privacy policy
We ask you to inform yourself regularly about the content of our data protection declaration. We adapt the data protection declaration as soon as the changes in the data processing carried out by us make this necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g. consent) or other individual notification.
Business-related processing
In addition, we process- Contractual data (e.g., subject matter of the contract, term, customer category).- Payment data (e.g., bank details, payment history)of our customers, prospective customers and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.

Deletion of data
The data processed by us will be deleted or restricted in its processing in accordance with legal requirements. Unless expressly stated within the scope of this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for their intended pur- pose and the deletion does not conflict with any statutory retention obligations.
If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. I.e. the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for reasons of commercial or tax law.

Changes and updates to the privacy policy
We ask you to inform yourself regularly about the content of our data protection declaration. We adapt the data protection declaration as soon as the changes in the data processing carried out by us make this necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g. consent) or other individual notification.

Business-related processing
In addition, we process- Contractual data (e.g., subject matter of the contract, term, customer category).- Payment data (e.g., bank details, payment history)of our customers, prospective customers and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.

Forwarding of the e-mail address to shipping companies for information about the ship- ping status.
We pass on your e-mail address to the shipping company as part of the contract processing, provided that you have expressly agreed to this in the ordering process. The purpose of the forwarding is to inform you by e-mail about the shipping status. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us or the shipping company, without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation.

Customer account
When opening a customer account, we collect your personal data to the extent specified therein. The data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the law- fulness of the processing carried out on the basis of the consent until the revocation. Your customer account will then be deleted.
Collection, processing and disclosure of personal data when placing ordersWhen placing an order, we collect and process your personal data only to the extent necessary for the fulfill- ment and processing of your order and to process your requests. The provision of the data is necessary for the conclusion of the contract. Failure to provide it will result in no contract being concluded. The processing is based on Art. 6 (1) lit. b DSGVO and is necessary for the perfor- mance of a contract with you. A transfer of your data takes place, for example, to the shipping companies and dropshipping providers selected by you, payment service providers, service providers for order processing and IT service providers. In all cases, we strictly observe the legal requirements. The scope of the data transfer is limited to a minimum.

Agency services
We process our customers’ data as part of our contractual services, which include conceptual and strategic consulting, campaign planning, software and design development/consulting or maintenance, implementation of campaigns and processes/handling, server administration, data analysis/consulting services and training services.In doing so, we process inventory data (e.g.., customer master data, such as names or addresses), contact data (e.g., e-mail, telephone numbers), content data (e.g., text entries, photographs, videos), contract data (e.g., subject mat- ter of contract, term), payment data (e.g., bank details, payment history), usage data and meta- data (e.g., in the context of evaluating and measuring the success of marketing measures). As a matter of principle, we do not process special categories of personal data, unless these are components of commissioned processing. Data subjects include our customers, prospective cus- tomers as well as their customers, users, website visitors or employees as well as third parties.

The purpose of the processing is the provision of contractual services, billing and our customer service. The legal basis for the processing results from Art. 6 para. 1 lit. b DSGVO (contractual services), Art. 6 para. 1 lit. f DSGVO (analysis, statistics, optimization, security measures). We process data that are necessary for the justification and fulfillment of the contractual services and point out the necessity of their indication. Disclosure to external parties only takes place if it is necessary in the context of an order. When processing the data provided to us as part of an order, we act in accordance with the instructions of the client as well as the legal requirements of a contract processing pursuant to Art. 28 DSGVO and do not process the data for any other purposes than those specified in the order.
We delete the data after the expiry of legal warranty and comparable obligations. The necessity of keeping the data is reviewed every three years; in the case of legal archiving obligations, the deletion takes place after their expiry (6 years, according to § 257 para. 1 HGB, 10 years, accor- ding to § 147 para. 1 AO). In the case of data disclosed to us by the client as part of an order, we delete the data in accordance with the specifications of the order, generally after the end of the order.

Therapeutic services and coaching
We process the data of our clients and interested parties and other clients or contractual partners (uniformly referred to as «clients») in accordance with Art. 6 (1) lit. b) DSGVO in order to provide them with our contractual or pre-contractual services. The data processed in this context, the type, scope and purpose and the necessity of their processing, are determined
by the underlying contractual relationship. The processed data basically includes inventory
and master data of the clients (e.g., name, address, etc.), as well as contact data (e.g., e-mail address, telephone, etc.), contract data (e.g., services used, fees, names of contact persons, etc.) and payment data (e.g., bank details, payment history, etc.), In the context of our services, we may also process special categories of data pursuant to Article 9 (1) of the GDPR, in parti- cular information on the health of clients, possibly with reference to their sex life or sexual orientation, ethnic origin or religious or philosophical beliefs. For this purpose, we obtain, if necessary, according to Art. 6 para. 1 lit. a., Art. 7, Art. 9 para. 2 lit. a. DSGVO an explicit consent of the clients and process the special categories of data otherwise for health care purposes on the basis of Art. 9 para. 2 lit. h. DSGVO, § 22 para. 1 no. 1 b. BDSG.If necessary for the fulfillment of the contract or required by law, we disclose or transmit the data of clients in the context
of communication with other professionals, third parties involved in the performance of the contract necessarily or typically, such as billing agencies or comparable service providers, provi- ded that this serves the provision of our services pursuant to Art. 6 para 1 lit b. DSGVO, is re- quired by law according to Art. 6 para. 1 lit c. DSGVO, serves our interests or those of the clients in efficient and cost-effective healthcare as a legitimate interest pursuant to Art. 6 para. 1 lit f. DSGVO or is necessary according to Art. 6 para. 1 lit. d. DSGVO. to protect vital interests of the clients or another natural person or in the context of consent according to Art. 6 para. 1 lit. a., Art. 7 DSGVO.The deletion of the data takes place when the data is no longer necessary for the fulfillment of contractual or legal duties of care as well as dealing with any warranty and com- parable obligations, whereby the necessity of the retention of the data is reviewed every three years; otherwise, the legal retention obligations apply.

Contractual services
We process the data of our contractual partners and interested parties as well as other clients, customers, clients or contractual partners (uniformly referred to as «contractual partners») in accordance with Art. 6 para. 1 lit. b. DSGVO, in order to provide them with our contractual or pre-contractual services. The data processed in this context, the type, scope and purpose and the necessity of their processing, are determined by the underlying contractual relationship.

The processed data includes the master data of our contractual partners (e.g., names and addresses), contact data (e.g., e-mail addresses and telephone numbers) as well as contractual data (e.g., services used, contract contents, contractual communication, names of contact per- sons) and payment data (e.g., bank details, payment history).We do not process special catego- ries of personal data as a matter of principle, unless these are components of a commissioned or contractual processing.We process data that are required for the justification and fulfillment of the contractual services and point out the necessity of their disclosure, unless this is evident to the contractual partners. Disclosure to external persons or companies is made only if it is necessary in the context of a contract. When processing the data provided to us in the context of an order, we act in accordance with the instructions of the client as well as the legal requi- rements.In the context of the use of our online services, we may store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the interests of users to protect against misuse and other unauthorized use. In principle, this data is not passed on to third parties, unless it is necessary for the pursuit of our claims pur- suant to Art. 6 para. 1 lit. f. DSGVO or there is a legal obligation to do so pursuant to Art. 6 para. 1 lit. c. DSGVO. DSGVO.The deletion of the data takes place when the data is no longer required for the fulfillment of contractual or legal duties of care as well as for dealing with any warranty and comparable obligations, whereby the necessity of retaining the data is reviewed every three years; otherwise, the statutory retention obligations apply.

External payment service providers
We use external payment service providers through whose platforms users and we can make payment transactions (e.g., each with a link to the privacy policy, Paypal (https://www.paypal. com/de/webapps/mpp/ua/privacy-full), Klarna (https://www.klarna.com/de/datenschutz/), Skrill (https://www.skrill.com/de/fusszeile/datenschutzrichtlinie/), Giropay (https://www.giropay.de/ rechtliches/datenschutz-agb/), Visa (https://www.visa.de/datenschutz), Mastercard (https://www. mastercard.de/de-de/datenschutz.html), American Express (https://www.americanexpress.com/ de/content/privacy-policy-statement.html)In the context of the performance of contracts, we use the payment service providers on the basis of Art. 6 para. 1 lit. b. DSGVO. Furthermore, we use external payment service providers on the basis of our legitimate interests pursuant to Art. 6 para. 1 lit. f. DSGVO in order to provide our users with effective and secure payment options. The data processed by the payment service providers includes inventory data, such as the name and address, bank data, such as account numbers or credit card numbers, passwords, TANs and checksums, as well as the contract, totals and recipient-related information. The information
is required to carry out the transactions. However, the data entered is only processed by the payment service providers and stored with them. I.e. we do not receive any account or credit card related information, but only information with confirmation or negative information of
the payment. Under certain circumstances, the payment service providers transmit the data to credit agencies. The purpose of this transmission is to check identity and creditworthiness. For the payment transactions, the terms and conditions and the privacy policy of the respective payment service providers apply, which are available within the respective websites or transac- tion applications. We also refer to these for the purpose of further information and assertion of revocation, information and other data subject rights.

Use of PayPal
All PayPal transactions are subject to the PayPal privacy policy. This can be found at https:// www.paypal.com/de/webapps/mpp/ua/privacy-full
Use of PayPal Express
We use the PayPal Express payment service of PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; «PayPal») on our website. The data processing serves the purpo- se of being able to offer you payment via the PayPal Express payment service. To integrate this payment service, it is necessary for PayPal to collect, store and analyze data (e.g. IP address, device type, operating system, browser type, location of your device) when you call up the website. Cookies may also be used for this purpose. The cookies enable the recognition of your browser.The use of cookies or similar technologies is based on § 15 para 3 sentence 1 TMG. The processing of your personal data is based on Art. 6 para. 1 lit. f DSGVO from our overriding legiti- mate interest in a customer-oriented offer of different payment methods. You have the right to object to this processing of your personal data at any time for reasons arising from your parti- cular situation.
With the selection and use of PayPal Express, the data required for payment processing is transmitted to PayPal in order to be able to fulfill the contract with you with the selected pay- ment method. This processing is based on Art. 6 para. 1 lit. b DSGVO. For more information on data processing when using the PayPal Express payment service, please refer to the associated privacy policy at www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS.

Administration, financial accounting, office organization, contact management.
We process data in the context of administrative tasks as well as organization of our opera- tions, financial accounting and compliance with legal obligations, such as archiving. In this re- gard, we process the same data that we process in the course of providing our contractual ser- vices. The processing bases are Art. 6 para. 1 lit. c. DSGVO, Art. 6 para. 1 lit. f. DSGVO. Customers, interested parties, business partners and website visitors are affected by the processing. The purpose and our interest in the processing lies in the administration, financial accounting, of- fice organization, archiving of data, i.e. tasks that serve the maintenance of our business activi- ties, performance of our tasks and provision of our services. The deletion of data with regard to contractual services and contractual communication corresponds to the information mentioned in these processing activities.We disclose or transmit data to the tax authorities, consultants, such as tax advisors or auditors, as well as other fee offices and payment service providers. Furthermore, we store information on suppliers, organizers and other business partners on the basis of our business interests, e.g. for the purpose of later contact. This data, most of which is company-related, is generally stored permanently.

Business analyses and market research
In order to run our business economically, to be able to recognize market trends, wishes
of contractual partners and users, we analyze the data we have on business transactions, contracts, inquiries, etc.. In doing so, we process inventory data, communication data, contract data, payment data, usage data, metadata on the basis of Art. 6 para. 1 lit. f. DSGVO, whereby the data subjects include contractual partners, interested parties, customers, visitors and users of our online offer. The analyses are carried out for the purpose of business evaluations, marke- ting and market research. In doing so, we may take into account the profiles of registered users with details, for example, of the services they have used. The analyses serve us to increase the user-friendliness, the optimization of our offer and the business management. The analyses serve us alone and are not disclosed externally, unless they are anonymous analyses with summarized values. If these analyses or profiles are personal, they are deleted or anonymized upon termination of the user, otherwise after two years from the conclusion of the contract. Otherwise, the overall business analyses and general tendency analyses are created anony- mously, if possible.

Registration function
Users can create a user account. As part of the registration process, the required mandatory data is provided to users and processed on the basis of Art. 6 (1) lit. b DSGVO for the purposes of providing the user account. The processed data includes in particular the login information (name, password as well as an email address). The data entered during registration is used for the purposes of using the user account and its purpose. Users may be informed about informa- tion relevant to their user account, such as technical changes, by e-mail. If users have termi- nated their user account, their data relating to the user account will be deleted, subject to any legal obligation to retain it. It is the responsibility of users to back up their data upon termina- tion before the end of the contract. We are entitled to irretrievably delete all of the user’s data stored during the term of the contract.As part of the use of our registration and login functions and the use of the user account, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as those of the users in protec- tion against abuse and other unauthorized use. In principle, this data is not passed on to third parties, unless it is necessary for the pursuit of our claims or there is a legal obligation to do so pursuant to Art. 6 para. 1 lit. c. DSGVO. The IP addresses are anonymized or deleted after 7 days at the latest.

Akismet Anti-Spam Checking
Our online offer uses the service «Akismet», which is offered by Automattic Inc, 60 29th Street #343, San Francisco, CA 94110, USA. The use is based on our legitimate interests within the mea- ning of Art. 6 para. 1 lit. f) DSGVO. With the help of this service, comments from real people are distinguished from spam comments. For this purpose, all comment details are sent to a server in the USA, where they are analyzed and stored for four days for comparison purposes. If a com- ment has been classified as spam, the data is stored beyond this time. This information in- cludes the name entered, the email address, the IP address, the comment content, the referrer, information about the browser used as well as the computer system and the time of the entry. More information about the collection and use of data by Akismet can be found in Automattic’s privacy policy: https://automattic.com/privacy/.Nutzer is happy to use pseudonyms, or to refrain from entering the name or email address. You can completely prevent the transfer of data by not using our commenting system. That would be a shame, but unfortunately we don’t see any other alternatives that work just as effectively.

Contacting
When contacting us (e.g. via contact form, email, phone or via social media), the user’s details are used to process the contact request and its handling pursuant to Art. 6 para. 1 lit. b. (in the context of contractual/pre-contractual relations), Art. 6 para. 1 lit. f. (other requests) DSGVO processed. The user’s information may be stored in a customer relationship management sys- tem («CRM system») or comparable inquiry organization.We delete the inquiries if they are no longer necessary. We review the necessity every two years; Furthermore, the legal archiving obligations apply.

Newsletter
With the following information we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your rights of objection. By subscribing to our newsletter, you agree to the receipt and the described procedures.Content
of the newsletter: We send newsletters, e-mails and other electronic notifications with promo- tional information (hereinafter «newsletter») only with the consent of the recipients or a legal permission. If the contents of the Newsletter are specifically described in the context of a regis- tration, they are decisive for the consent of the users. Otherwise, our newsletters contain infor- mation about our services and us.Double-Opt-In and logging: The registration for our newsletter takes place in a so-called double-opt-in procedure. This means that after registration you will receive an e-mail in which you are asked to confirm your registration. This confirmation is ne- cessary so that no one can register with other e-mail addresses. The registrations for the news- letter are logged in order to be able to prove the registration process according to the legal re- quirements. This includes the storage of the registration and confirmation time, as well as the IP address. Likewise, changes to your data stored with the shipping service provider are logged. registration data: To register for the newsletter, it is sufficient to provide your email address. Optionally, we ask you to provide a name for the purpose of personal address in the newsletter. The dispatch of the newsletter and the associated performance measurement are based on the consent of the recipients pursuant to Art. 6 para. 1 lit. a, Art. 7 DSGVO in conjunction with § 7 para. 2 No. 3 UWG or, if consent is not required, on the basis of our legitimate interests in direct marketing pursuant to Art. 6 para. 1 lt. f. DSGVO in conjunction with. § 7 para. 3 UWG.The logging of the registration process is based on our legitimate interests pursuant to Art. 6 para. 1 lit. f DSGVO. Our interest is directed towards the use of a user-friendly as well as secure newsletter system that serves our business interests as well as meets the expectations of the users and furthermore allows us to prove consent.Cancellation/Revocation – You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. You will find a link to cancel the newslet- ter at the end of each newsletter. We may store unsubscribed email addresses for up to three years based on our legitimate interests before deleting them to be able to prove consent for- merly given. The processing of this data is limited to the purpose of a possible defense against claims. An individual deletion request is possible at any time, provided that the former exis- tence of consent is confirmed at the same time.
Newsletter – MailchimpThe newsletter is sent using the shipping service provider «MailChi- mp», a newsletter shipping platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. You can view the privacy policy of the shipping service provider here: https://mailchimp.com/legal/privacy/. The Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield agreement, thereby providing a guarantee of compliance with the European level of data protection (https://www.privacyshield.gov/parti- cipant?id=a2zt0000000TO6hAAG&status=Active). The shipping service provider is used on the basis of our legitimate interests pursuant to Art. 6 para. 1 lit. f. DSGVO and an order processing agreement pursuant to Art. 28 para. 3 p. 1 DSGVO.The dispatch service provider may use the data of the recipients in pseudonymous form, i.e. without assignment to a user, to optimize
or improve its own services, e.g. to technically optimize the dispatch and presentation of the newsletter or for statistical purposes. However, the dispatch service provider does not use the data of our newsletter recipients to write to them itself or to pass the data on to third parties. Newsletters – performance measurementThe newsletters contain a so-called «web beacon», i.e. a pixel-sized file that is retrieved from our server or, if we use a dispatch service provider, from its server when the newsletter is opened. In the course of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of the retrieval are collected. This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or the access times. The statistical surveys also include the determination of whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this infor- mation can be assigned to individual newsletter recipients. However, it is neither our intention nor, if used, that of the dispatch service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.A separate revocation of the performance measurement is unfortunately not possible, in this case the entire newslet- ter subscription must be canceled.

Hosting and e-mail dispatch
The hosting services used by us serve to provide the following services: Infrastructure and plat- form services, computing capacity, storage space and database services, e-mail dispatch, se- curity services and technical maintenance services, which we use for the purpose of operating this online offering. In doing so, we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta data and communication data of customers, interested parties and visitors of this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer pursuant to Art. 6 (1) lit. f DSGVO in conjunc- tion with Art. 28 DSGVO. Art. 28 DSGVO (conclusion of order processing contract).

Collection of access data and log files
We, respectively our hosting provider, collect on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. DSGVO, we collect data about each access to the server on which this service is located (so-called server log files). The access data includes the name of the website accessed, file, date and time of access, volume of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the pre- viously visited page), IP address and the requesting provider.Log file information is stored for a maximum of 7 days for security reasons (e.g. to clarify acts of abuse or fraud) and then deleted. Data whose further storage is required for evidentiary purposes is excluded from deletion until the final clarification of the respective incident.

Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC («Google»), on the ba- sis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 para. 1 lit. f. DSGVO) Google Analytics, a web analytics service provided by Google LLC («Google»). Google uses cookies. The information gene- rated by the cookie about the use of the online offer by users is usually transmitted to a Goo- gle server in the U.S. and stored there.Google is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www. privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).Google will use this infor- mation on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and Internet use. In doing so, pseudonymous user profiles can be created from the processed data.We only use Google Analytics with IP anonymization activated. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in excep- tional cases will the full IP address be transmitted to a Google server in the USA and shortened there.The IP address transmitted by the user’s browser will not be merged with other data from Google. Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent the collection of the data generated by the cookie and related to their use of the online offer to Google as well as the processing of this data by Google by downloa- ding and installing the browser plugin available under the following link: http://tools.google. com/dlpage/gaoptout?hl=de.Weitere Information on data use by Google, setting and objection options, can be found in Google’s privacy policy (https://policies.google.com/privacy) as well as in the settings for the display of advertising by Google (https://adssettings.google.com/authen- ticated).The personal data of users will be deleted or anonymized after 14 months.

Target group formation with Google Analytics
We use Google Analytics to display the ads placed through within advertising services of Google and its partners, only to those users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited), which we transmit to Google (so-called «Remarketing Au- diences», or «Google Analytics Audiences»). With the help of Remarketing Audiences, we also want to make sure that our ads match the potential interest of users.

Jetpack (WordPress Stats)
We use on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) the plugin Jetpack (here the sub-function «Wordpress Stats»), which embeds a tool for statistical analysis of visitor traffic and is provided by Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. Jetpack uses «cookies», which are text files placed on your computer, to help the website analyze how users use the site.The information generated by the cookie about your use of this website will be stored on a server in the United States. In the process, usage profiles
of the users can be created from the processed data, whereby these are only used for analysis purposes and not for advertising purposes. For more information, please refer to the priva-
cy statements of Automattic: https://automattic.com/privacy/ and notes on Jetpack cookies: https://jetpack.com/support/cookies/.

Online presence in social media
We maintain online presences within social networks and platforms in order to be able to communicate with the customers, interested parties and users active there and to inform them about our services there.We point out that user data may be processed outside the area of the European Union. This may result in risks for users because, for example, it could make it more difficult to enforce the rights of users. With regard to U.S. providers that are certified under the Privacy Shield, we point out that they thereby undertake to comply with the data protection standards of the EU.Furthermore, the users’ data are usually processed for market research and advertising purposes. For example, usage profiles can be created from the usage behavior and resulting interests of the users. The usage profiles can in turn be used, for example, to place advertisements within and outside the platforms that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users’ computers, in which the usage behavior and interests of the users are stored. Furthermore, data may also be stored in the usage profiles regardless of the devices used by the users (in particular if the users are members of the respective platforms and are logged in to them).The processing of the users’ personal data is based on our legitimate interests in effectively informing the users and com- municating with the users pursuant to Art. 6 para. 1 lit. f. DSGVO. If the users are asked by the respective providers of the platforms for consent to the aforementioned data processing, the legal basis of the processing is Art. 6 para. 1 lit. a., Art. 7 DSGVO.For a detailed presentation of the respective processing and the options to object (opt-out), we refer to the information of the providers linked below.Also in the case of information requests and the assertion of user rights, we point out that these can be asserted most effectively with the providers. Only the providers have access to the data of the users and can directly take appropriate measures and provide information. If you still need help, then you can contact us.- Facebook, -pages, -groups, (Face- book Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) on the basis
of an agreement on joint processing of personal data – Privacy Policy: https://www.facebook. com/about/privacy/, specifically for pages: https://www.facebook.com/legal/terms/information_ about_page_insights_data , Opt-Out: https://www.facebook.com/settings?tab=ads and http:// www.youronlinechoices.com, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt- 0000000GnywAAC&status=Active.- Google/ YouTube (Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) – Privacy Policy: https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.- Instagram (Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA) – Privacy Policy/ Opt-Out: http://instagram.com/about/legal/ privacy/.- Twitter (Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA) – Pri- vacy Policy: https://twitter.com/de/privacy, Opt-Out: https://twitter.com/personalization, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active.- Pin- terest (Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA) – Privacy Policy/ Opt-Out: https:// about.pinterest.com/de/privacy-policy.- LinkedIn (LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland) – Privacy Policy https://www.linkedin.com/legal/privacy-policy , Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out, Privacy Shield: https:// www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active. – Xing (XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany) – Privacy Policy/ Opt-Out: https://privacy.xing. com/de/datenschutzerklaerung.- Wakalet (Wakelet Limited, 76 Quay Street, Manchester, M3 4PR, United Kingdom) – Privacy Policy/ Opt-Out: https://wakelet.com/privacy.html.- Soundcloud (Soun- dCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany) – Privacy Policy/ Opt-Out: https:// soundcloud.com/pages/privacy.

Integration of third-party services and content
Within our online offer, we use content or service offers of third parties on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) to integrate content or services offered by third-party providers, such as videos or fonts (hereinafter uniformly referred to as «content»). This always requires that the third-party providers of this content are aware of the IP address of the user, since without the IP address they could not send the content to their browser. The IP address is thus required for the display of this content. We endeavor to use only such content whose respective providers use the IP address only for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as «web beacons») for statistical or marketing purposes. The «pixel tags» can be used to evaluate infor- mation such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offer, as well as be combined with such information from other sources.

Youtube
We integrate the videos of the platform «YouTube» of the provider Google LLC, 1600 Amphi- theatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/poli- cies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Google Fonts
We integrate the fonts («Google Fonts») of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, Opt- Out: https://adssettings.google.com/authenticated.

Google ReCaptcha
We integrate the function for the recognition of bots, e.g. for entries in online forms («ReCap- tcha») of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google. com/authenticated.

Google Maps
We integrate the maps of the service «Google Maps» of the provider Google LLC, 1600 Amphi- theatre Parkway, Mountain View, CA 94043, USA. The processed data may include, in particular, IP addresses and location data of the users, which, however, are not collected without their consent (usually executed in the context of the settings of their mobile devices). The data may be processed in the USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Use of Facebook social plugins
We use social plugins («plugins») of the social network facebook.com on the basis of our legiti- mate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) social plugins («plugins») of the social network facebook.com, which is operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland («Facebook»). This may include, for example, content such as images, videos or texts and buttons with which users can share content of this online offer wit- hin Facebook. The list and appearance of Facebook social plugins can be viewed here: https:// developers.facebook.com/docs/plugins/.Facebook is certified under the Privacy Shield agree- ment and thereby offers a guarantee of compliance with European data protection law (https:// www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).When a user calls up a function of this online offering that contains such a plugin, his or her device establishes a direct connection with Facebook’s servers. The content of the plugin is transmitted by Facebook directly to the user’s device and integrated by the latter into the online offer. In the process, usage profiles of the users can be created from the processed data. We therefore have no in- fluence on the scope of the data that Facebook collects with the help of this plugin and there- fore inform the users according to our level of knowledge.Through the integration of the plu- gins, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged into Facebook, Facebook can assign the visit to his Facebook account. If users interact with the plugins, for example by clicking the Like button or posting a comment, the corresponding information is transmitted from your device directly to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Face- book will learn and store his or her IP address. According to Facebook, only an anonymized IP address is stored in Germany.The purpose and scope of the data collection and the further pro- cessing and use of the data by Facebook, as well as the related rights and settings options for protecting the privacy of users, can be found in the privacy notices of Facebook: https://www. facebook.com/about/privacy/.Wenn a user is a Facebook member and does not want Facebook to collect data about him through this online offer and link it with his membership data stored on Facebook, he must log out of Facebook before using our online offer and delete his cookies. Further settings and objections to the use of data for advertising purposes, are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/. The set- tings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

Twitter
Within our online offer, functions and contents of the service Twitter, offered by Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, may be integrated. This may in- clude, for example, content such as images, videos or texts and buttons with which users can share content of this online offer within Twitter.If the users are members of the Twitter plat- form, Twitter can assign the call of the above-mentioned content and functions to the profiles of the users there. Twitter is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/par- ticipant?id=a2zt0000000TORzAAO&status=Active). Privacy policy: https://twitter.com/de/privacy, Opt-Out: https://twitter.com/personalization.

Instagram
Within our online offer, functions and content of the service Instagram, offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA, may be integrated. This may include, for exa- mple, content such as images, videos or texts and buttons with which users can share content of this online offer within Instagram. If the users are members of the Instagram platform, Ins- tagram can assign the call of the above-mentioned content and functions to the profiles of the users there. Privacy policy of Instagram: http://instagram.com/about/legal/privacy/.

Pinterest
Within our online offer, functions and contents of the service Pinterest, offered by Pinterest Inc, 635 High Street, Palo Alto, CA, 94301, USA, may be integrated. This may include, for example, content such as images, videos or texts and buttons with which users can share content of this online offer within Pinterest. If the users are members of the Pinterest platform, Pinterest can assign the call of the above-mentioned content and functions to the profiles of the users there. Pinterest privacy policy: https://about.pinterest.com/de/privacy-policy.

Shariff sharing functions
We use the privacy-safe «Shariff» buttons. «Shariff» was developed to enable more privacy on the web and to replace the usual «share» buttons of social networks. In this case, it is not the user’s browser, but the server on which this online offer is located, that establishes a connec- tion with the server of the respective social media platforms and queries, for example, the nu- mber of likes, etc. The user remains anonymous in this process. The user remains anonymous. More information about the Shariff project can be found at the developers of the magazine c’t: www.ct.de.

Data subject rights and storage period

Duration of storage
After complete processing of the contract, the data will initially be stored for the duration of the warranty period, thereafter taking into account statutory, in particular tax and commercial law retention periods and then deleted after expiry of the period, unless you have consented to further processing and use.

Rights of the data subject
You have the following rights according to Art. 15 to 20 DSGVO if the legal requirements are met: right to information, to correction, to deletion, to restriction of processing, to data porta- bility.In addition, according to Art. 21 para. 1 DSGVO, you have the right to object to processing based on Art. 6 (1) f DSGVO, as well as against processing for the purpose of direct marketing. Right to complain to the supervisory authorityAccording to Art. 77 DSGVO, you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not lawful.
Right of objection

If the personal data processing listed here is based on our legitimate interest pursuant to Art. 6 (1) lit. f DSGVO, you have the right, for reasons arising from your particular situation, to object to this processing at any time with effect for the future.After the objection has been made, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

Contact

Responsible

Contact us if you wish. The contact details of the data controller can be found in our imprint. Initiatory contact of the customer by e-mail.
If you initiate business contact with us by e-mail, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing is used to process and respond to your contact request.If the contact serves the implementation of pre-contractual measures (e.g. advice in case of interest in purchase, preparation of an offer)
or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 para. 1 lit. b DSGVO.If the contact is made for other reasons, this data processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in processing and responding to your request. In this case, you have the right to object at any time to this processing of personal data relating to you based on Art. 6 (1) (f) DSGVO for reasons arising from your particular situation.
We will only use your e-mail address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use. Collection and processing when using the contact form When using the contact form, we collect your personal data (name, e-mail address, message text) only to the extent provi- ded by you. The data processing serves the purpose of contacting you.If the contact serves the implementation of pre-contractual measures (e.g. advice in case of interest in purchase, pre- paration of an offer) or concerns a contract already concluded between you and us, this data processing is based on Art. 6 para. 1 lit. b DSGVO.
If the contact is made for other reasons, this data processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in processing and responding to your request. In this case, you have the right to object at any time to this processing of perso- nal data relating to you based on Art. 6 (1) (f) DSGVO for reasons arising from your particular situation.We will only use your e-mail address to process your inquiry. Your data will then be deleted in compliance with legal retention periods, unless you have consented to further pro- cessing and use.